Visual identity and brand illustration.
Client: Gerlev Sports Academy.
Levende Legekultur. (Living Play Culture) is a new initiative to follow in the footsteps of Legeskibet. (The Play Ship)
Illustration of participating municipals with site specific landmarks.
The four municipals to date are Helsingør, Esbjerg, Slagelse and Aalborg.
All illustrations are created in vector due to the demand for future scaling for largescale print. Made in 10 restricted colors from the visual identity and color profile i designed in 2019.
Levende Legekultur is a 5-year effort to strengthen the play culture in Denmark. They collaborate with 5 selected municipalities, where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play.
The effort is supported by the Lauritzen Foundation.